The latest from Joe Winn

May 3, 2018 - by Joe Winn, GreenProfit Solutions

Big tech firms have a plan…do you?

The future of banking looks bright! New possibilities, new technologies, all while serving an ever-expanding portion of the population! Oh, you’re from a credit union. That introduction wasn’t ...

Apr 17, 2018 - by Joe Winn, GreenProfit Solutions

“I am Groot. I am Groot…I AM GROOT!”

By now, every tree, raccoon, and 80s-mixtape loving space traveler has seen the newest Guardians of the Galaxy. And, if by some chance, you missed that ship as it soared ...

Apr 6, 2018 - by Joe Winn, GreenProfit Solutions

Your members hate keeping you in business

“Free is the greatest product never sold.”– Me, just now Did I just come up with some crazy insight? Who knows. I just heard quotes at the beginning of an ...

Mar 14, 2018 - by Joe Winn, GreenProfit Solutions

Your mission demands it

Why does your credit union exist? Go ahead and think about it for a moment. I’ll wait. Is it to provide safe storage and management of your members’ money? ...

Feb 9, 2018 - by Joe Winn, GreenProfit Solutions

A mission you can bank on

A recent post, Giving Back Has ROI, Too, linked your charitable efforts with your growth strategy. You can do the most for all parties when your “good” aligns with your ...

Jan 30, 2018 - by Joe Winn, GreenProfit Solutions

Are you a dumb bank?

This is a spiritual continuation of a series from a while back, titled Are You A Dumb Pipe. The idea is related; read on to understand how. For every 100 ...

Dec 5, 2017 - by Joe Winn, GreenProfit Solutions

The credit union that could be

Think of all the greatest parts of your credit union. You know, the things which stick out in comparison to the entire industry. If none come to mind, look to ...

Nov 1, 2017 - by Joe Winn, GreenProfit Solutions

Disclosures everywhere! …except for there

You’re all about openness. Your new branch design includes sweeping halls, natural lighting, and big windows to provide a welcoming atmosphere. That snazzy new website encourages whitespace with at-a-glance ...

Joe Winn

President
GreenProfit Solutions

Web: credituniongeek.com

What do you get when you mix auto loan programs with a desire to help others? Well, approaches that make a difference, of course. So what do you get when you take an environmentalist and toss him into the mix?

Say hello to Joe Winn. He's the president of GreenProfit Solutions and graduated with a Masters in Marine Policy from University of Miami, but titles aren't where you learn about a person. For that, it's best to look at what they believe, what they have done. Joe is indeed an environmentalist; his 1st grade project "How to Save the World" showed that quite early. Since then, he's drifted below the waves as a certified Divemaster, volunteered for whale and dolphin strandings, presented to high schoolers and grown ups alike on our local ecology, and served on numerous non-profit boards.

But credit unions don't run SCUBA trips, nor do they rescue manatees. They do, however, focus on their members. And isn't the measure of a successful institution how well you do at helping your members grow and succeed?

Joe channels a creative force for good into new ways of approaching old problems. Like auto loan growth. Or indirect member engagement. Both of which he has co-authored white papers. He's also produced (and given) presentations for the Pennsylvania, Illinois, and Kentucky CU Leagues. Not too shabby for an environmentalist. And he’s also a geek. Build a computer from the ground up, he will. These days, he puts that skillset into running a blog called Credit Union Geek. Can you guess the writer?

Above or below the waves, Joe is eager to grow and lend a helping fin...ahem, hand.