The latest from Joe Winn

Oct 13, 2017 - by Joe Winn, GreenProfit Solutions

Giving back has ROI, too

Does your credit union give back? That’s a silly question. But does your community support program intricately tie in with member engagement? A friend of mine used to work ...

Sep 6, 2017 - by Joe Winn, GreenProfit Solutions

“The pizza place incident”

This post highlights what I’ve come to call, “The Pizza Place Incident”. In reality, it was nowhere near as exciting as the title implies. Or was it? (Cue dramatic ...

Aug 7, 2017 - by Joe Winn, GreenProfit Solutions

Data security: Car edition. Really.

When you hear “data security”, what comes to mind? Your laptop? Phone? Internet of Things “smart” oven? (I’d hate to let a hacker know how badly I burnt that ...

Aug 1, 2017 - by Joe Winn, GreenProfit Solutions

How a crying baby can help you serve your members

A few days ago, old friends were kind enough to host me for a short vacation. The deal was that I help entertain their kids (1 and 3). In the ...

Jun 5, 2017 - by Joe Winn, GreenProfit Solutions

Even more bad advice

If you thought the last post was awful, this one is worse. We’re back to giving bad advice. This time, we’re talking choices, external link warnings, and, because ...

May 12, 2017 - by Joe Winn, GreenProfit Solutions

Clarity. It’s pretty obvious.

The topic for this post emerged while I was at a vendor expo prior to a major run. Ok, you got me. It was at Disney. Readers, “every mile is ...

Apr 4, 2017 - by Joe Winn, GreenProfit Solutions

Why credit unions must stand up against “alternative facts”

Facts are facts. If you hear any qualifier in front of that word, they’re trying to mislead you in some way. “Alternative facts” is just the latest effort. Just ...

Mar 13, 2017 - by Joe Winn, GreenProfit Solutions

Why my credit union is no longer my PFI

A few months ago, I slipped a mention of my own credit union relationship. My CU of many years was no longer my PFI. Banking shouldn’t be an exercise ...

Joe Winn

President
GreenProfit Solutions

Web: credituniongeek.com

What do you get when you mix auto loan programs with a desire to help others? Well, approaches that make a difference, of course. So what do you get when you take an environmentalist and toss him into the mix?

Say hello to Joe Winn. He's the president of GreenProfit Solutions and graduated with a Masters in Marine Policy from University of Miami, but titles aren't where you learn about a person. For that, it's best to look at what they believe, what they have done. Joe is indeed an environmentalist; his 1st grade project "How to Save the World" showed that quite early. Since then, he's drifted below the waves as a certified Divemaster, volunteered for whale and dolphin strandings, presented to high schoolers and grown ups alike on our local ecology, and served on numerous non-profit boards.

But credit unions don't run SCUBA trips, nor do they rescue manatees. They do, however, focus on their members. And isn't the measure of a successful institution how well you do at helping your members grow and succeed?

Joe channels a creative force for good into new ways of approaching old problems. Like auto loan growth. Or indirect member engagement. Both of which he has co-authored white papers. He's also produced (and given) presentations for the Pennsylvania, Illinois, and Kentucky CU Leagues. Not too shabby for an environmentalist. And he’s also a geek. Build a computer from the ground up, he will. These days, he puts that skillset into running a blog called Credit Union Geek. Can you guess the writer?

Above or below the waves, Joe is eager to grow and lend a helping fin...ahem, hand.