The latest from Jon Barnett

Stop reacting: use your data to lead member expectations

In the fast-paced world of finance, ‘service’ is being rapidly redefined as member expectations change. Credit unions can either be at the forefront, adapting to and hopefully leading changes in ...

Credit union marketing CMOs: Tell your brand’s unique story, not the category’s

It likely won’t surprise readers of CUInsight to learn that in the U.S. there exists roughly the same number of credit unions branches as there are traditional bank ...