The latest from Jonathan Lay

- by Jonathan Lay, CU Grow

So what exactly is content marketing?

Initially for this post, I was going to provide several ideas on how credit unions could enhance their content marketing efforts with a unified strategy. This topic came to mind ...

- by Jonathan Lay, CU Grow

Back to the Basics: Storytelling 101

In its simplest form, marketing is storytelling. Let’s briefly revisit the lessons from elementary English class about what storytelling is. It’s about the who, what, when, where, why ...

- by Jonathan Lay, CU Grow

And the Oscar Goes to…

By. Jonathon Lay, PTP New Media Great videos produced by credit unions do exist. A few top notch ones, even. And then there are quite a few that I begin ...