The latest from Karen McGaughey

Aug 3, 2021 - by Karen McGaughey, Strum

2022: The year of adaptive marketing planning and budgeting

This time last year, marketers and executive teams worked through great ambiguity of what 2021 may bring. Will there be a vaccine? Will the economy rebound? How will consumer behaviors ...

Mar 30, 2021 - by Karen McGaughey, Strum

Is your agency a catalyst for innovation & results or an anchor?

2021 will be an incredibly challenging year for financial institutions. Many organizations experienced net income declines in 2020 and in a recent study 51% report that they expect similar performance ...

Dec 4, 2020 - by Karen McGaughey, Strum

3 cultural brand traits that will help your business be a post-recession winner

The current economic crisis marks an inflection point where the world will never resemble what it was. Many consumers and their families are shaken by the financial impacts of unemployment ...

May 6, 2020 - by Karen McGaughey, Strum

Boldly expressing gratitude for essential workers – with a twist

News not to miss: One credit union CEO’s sudden realization of missing a moment to share gratitude with all employees, members and community partners led to a partnership to ...