The latest from Kerry Blom

Dec 4, 2014 - by Kerry Blom, PinPoint Direct Marketing

Onboarding members will put you in the drivers’ seat for 2015

With every new member comes an opportunity to capture not just new loans, but also their commitment to you as their financial institution. Realistically, these days that means about 10 ...

Oct 23, 2014 - by Kerry Blom, PinPoint Direct Marketing

Give your members’ something they want this holiday season…

It’s surprising how many credit unions do not offer a skip- a- loan payment program this time of year, when consumers need extra cash the most. The reasons vary, ...

Sep 4, 2014 - by Kerry Blom, PinPoint Direct Marketing

To swipe or not to swipe?

That is the question on my mind these days…. This spring, John Magill, Vice President of Government Affairs at CUNA, wrote a blog* about the expense and headache credit unions ...

Jul 25, 2014 - by Kerry Blom, PinPoint Direct Marketing

Prospecting members doesn’t have to be daunting!

The need for more members is challenging most credit union marketing professionals to find new and creative ways to cultivate prospects. In the past most prospecting was centered on the ...

Jun 25, 2014 - by Kerry Blom, PinPoint Direct Marketing

Involve new members early – keep them for life

Use On-boarding/Trigger Campaigns You’ve heard it before I’m sure but we’ll say it again-The first six months of membership are vital for building customer loyalty. With ...

May 19, 2014 - by Kerry Blom, PinPoint Direct Marketing

Skip if you can!

It is surprising how many credit unions do not offer a skip- a- loan payment program. The reasons vary, from uncomfortable with a fee based promotion, to promoting fiscal responsibility ...

May 5, 2014 - by Kerry Blom, PinPoint Direct Marketing

Remembering the good ol’ days….

Recently, I recalled the slogan “Baseball, Hot Dogs, Apple Pie and Chevrolet”. We had a Chevy in the driveway, we watched baseball,  and Grandma made Apple Pie on Labor Day. ...