The latest from Liz Garster

Dec 22, 2017 - by Liz Garster, TwoScore

Giving your marketing a second chance

There is a moment in Forest Gump that perfectly encapsulates the magic we feel as we feel as we wind down the year. Forest’s date, Lenore, lights up as ...

Sep 20, 2017 - by Liz Garster, TwoScore

Appealing to millennials in 4 easy steps

Hi, I’m here. You know, that Millennial that you want to join your credit union so badly? I’m sorry it took me a while to make it into ...

Aug 23, 2017 - by Liz Garster, TwoScore

3 statistics that will change your marketing mix

At the very moment I write this, only 134 days remain until we’re all welcoming in 2018 with a chorus of “Auld Lang Syne” and clinking champagne glasses. …That’...

Jun 22, 2017 - by Liz Garster, TwoScore

Use your brain… listen to your gut.

Have you ever had a moment where something hit the fan and you thought, “I knew that was going to happen?”  If you were to freeze-frame that moment, it would ...

Mar 22, 2017 - by Liz Garster, TwoScore

“Hack” your way to creative solutions at your credit union

Struggle to open sealed plastic packages? Save your fingers, and try using a can opener for that. Want to give your keys and cell phone a discreet hiding place at ...

Dec 20, 2016 - by Liz Garster, TwoScore

How Ebenezer Scrooge saved a credit union

This meeting was dead: to begin with. After all, ’twas the credit union management meeting before Christmas. Jim from HR couldn’t stop thinking about the sugar cookies in the ...