The latest from Lydia Hattrup

New survey sheds light on perceptions (and misconceptions) of loyalty programs

Consumer demand for debit rewards programs are on the rise. In fact, repeated surveys find rewards as the highest-ranking priority for consumers choosing where to bank.1 Yet 61% of ...

Gamification of cardholder engagement

We all know someone who is constantly checking their phone, and it’s now commonplace to see some sort of technology worn as a daily accessory and regularly monitored. You ...