The latest from Lyle Heller

Aug 1, 2011 - by Lyle Heller, CU-VO

The NFL and the Credit Union Chief Marketing Officer?

by Lyle Heller, CU-VOIndecision may be the key to flexibility… and quite possibly the door to disaster.  There may have been a time when long, thoughtful analysis developing ...

Jul 25, 2011 - by Lyle Heller, CU-VO

The Story Sells!

by Lyle Heller, CU-VOA friend of mine is a speaker, consultant, and author connecting people to possibilities.  She has worked with a number of credit unions across the country ...

Jul 18, 2011 - by Lyle Heller, CU-VO

Butterflies and Little Items that Affect Credit Union Success!

by Lyle Heller, CU-VOHidden persuaders and rapid cognition previously discussed now takes us to butterflies and your credit union.   We are continuing an exploration of communication and credit ...

Jul 11, 2011 - by Lyle Heller, CU-VO

Blink… Did Your Credit Union Catch that Opportunity?

by Lyle Heller, CU-VOWith deference to Malcolm Gladwell, we are continuing an exploration of communication and credit union success. To restate, our interest is communication with people who become members ...

Jul 5, 2011 - by Lyle Heller, CU-VO

The “Hidden Persuaders” of Credit Union Communication

by Lyle Heller, CU-VOPerhaps you recall Vance Packard and the “hidden persuaders” from one of those distant college courses.  This article explores capabilities relating to credit union ...