The latest from Mark Arnold

Sep 22, 2015 - by Mark Arnold, On the Mark Strategies

Strategic planning goals defined: Wake up, catch up, keep up

Working with credit unions both large and small across the nation during their strategic planning process is one of my favorite jobs. Getting to meet and learn from executive management, ...

Aug 20, 2015 - by Mark Arnold, On the Mark Strategies

Is your credit union an ‘a’ brand or a ‘the’ brand?

As a native Texan, there are a lot of things I get excited about. High school football, good BBQ and the oil and gas industry are among them. Also high ...

Jul 21, 2015 - by Mark Arnold, On the Mark Strategies

Simplicity offers the best return on investment (ROI) for credit unions

Making an appointment for my children to go to the doctor is ridiculously complex. Typically, you have to call in several times to get an open line. Then you are ...

Jun 19, 2015 - by Mark Arnold, On the Mark Strategies

It’s time to sexy-up your credit union

Let’s face it – for most members, your credit union is about as sexy as a faded powder blue muumuu with holes and an unraveling hem. The spark is gone, ...

May 18, 2015 - by Mark Arnold, On the Mark Strategies

Are you kissing your credit union members?

Now, don’t get too excited. Yes, we do talk a lot about the importance of member engagement, but I am not to the point of advocating full on-the-mouth kissing ...

Apr 16, 2015 - by Mark Arnold, On the Mark Strategies

What about small data?

What About Small Data? Big data, big data, big data. If there was ever a hot topic in the credit union industry, the current one is big data. Credit unions ...

Mar 27, 2015 - by Mark Arnold, On the Mark Strategies

Does your strategic plan aim to fail?

After years of training and completing several marathons, it is safe to say I love running. Pushing my body to its limits, the daily training regimen and the thrill of ...

Feb 23, 2015 - by Mark Arnold, On the Mark Strategies

Credit union marketing and branding insights from Dr. Seuss

March of this year marks the 110th birthday of beloved children’s author Dr. Seuss (also known as Theodor Seuss Geisel). Dr. Seuss was a prolific author, penning nearly fifty ...