The latest from Melina Palmer

Nov 30, 2016 - by Melina Palmer, The Brainy Business

Is “failing fast” failing your credit union?

These days, the mantra is “fail fast” but is that really the best approach? Everyone has heard the story of Edison inventing the lightbulb…how he failed over 1,000 ...

Sep 26, 2016 - by Melina Palmer, The Brainy Business

What “Brangelina” can teach your credit union

September 20, 2016…a day that will live in infamy. People will remember this day and ask, “Where were you when you learned Brangelina was over?” The news coverage, memes, ...

Jun 6, 2016 - by Melina Palmer, The Brainy Business

It’s time to “tidy up” your credit union

Last year, when I was getting ready to move, I was introduced to an amazing book. You may have heard of it: The Life Changing Magic of Tidying Up, by ...

Mar 7, 2016 - by Melina Palmer, The Brainy Business

Is your credit union too busy talking about leaps and forgetting to take steps?

Some of the best inventions and innovations are the things we all look at and say, “Why didn’t I think of that?” Sometimes they are so obvious it seems ...

Sep 28, 2015 - by Melina Palmer, The Brainy Business

Does your credit union have a “Starbucks Name”?

If by some miracle you have never had your name misspelled at Starbucks and are unfamiliar with this concept, Google “Starbucks name fail” and peruse the 2,390,000 results – ...

Jun 23, 2015 - by Melina Palmer, The Brainy Business

Your credit union doesn’t need to jump off the bridge

I am sure that everyone has heard their mother (father, teacher, aunt, uncle, grandparent) say, “If your friends jumped off a bridge would you do that too?” Most often, this ...

Apr 3, 2015 - by Melina Palmer, The Brainy Business

It’s time to pull the thread

Really looking at your brand can be a scary experience. Once you start asking questions and looking at different aspects it can be very much like pulling at the thread ...

Dec 24, 2014 - by Melina Palmer, The Brainy Business

Credit union resolutions

It is hard to believe that another year is coming to an end. It seems like only yesterday it was summer and last week the Seahawks were winning the Super ...