Like Me and Let the Conversation Continue
by Sundeep Kapur, Director Strategic Marketing-Ecommerce, NCR Corporation You buy a cup of coffee and the cashier hands you a receipt with an incentive to join the company’s Facebook ...
The latest from Randall Smith
The Age Divide in Banking Channel Preference
By Dan Geller Our latest consumer research report, “Growth and Revenue Potential of Emerging Financial Services,” reveals that banks and credit unions are leaving fee revenues on the table. Part ...
White Paper Tells How To Develop An Integrated Brand
by Mark Arnold Your brand isn’t brochures or statement inserts. Branding is everything your credit union is and does, from the way the boardroom is designed to the cleanliness ...
Fit in. Or Don’t.
by Matt Monge You can fit in, or you can stand out. You can’t have it both ways. There are scores of people and groups out there who are ...
Making Your NTCUE Application Video
Several people have asked us what should be included in their application video. The short answer is: You and your ideas! The audience (who will be voting) want to see ...
Credit Union HealthScore Update: Q1 2013
by Tom Glatt Jr The Glatt Consulting Credit Union Industry HealthScore has been updated to reflect credit union performance data from the first quarter of 2013. The latest score calculation ...
A Credit Union’s Three-Dimensional Magazine Ad
by Steve Topper Finally, a credit union-sponsored magazine ad that beats all others I’ve ever seen – banks included. Needless to say, as an ex-bank marketer and now a prolific ...
Manage Stress by Taking a Longer-Term View
By Lisa Hochgraf Take a peacock feather. Place the tip in the palm of your hand. Try to balance it there while looking at your hand. That’s a tough ...