The latest from Randy Schultz

Oct 31, 2012 - by Randy Schultz, Strum

Are We Helping People Solve Their Problems?

by Randy Schultz, Weber Marketing Group As long as we insist on telling members and consumers things they don’t really care about, what kind of measurement of success are ...

Aug 30, 2012 - by Randy Schultz, Strum

Setting the Credit Union Brand Apart

by: Randy Schultz, VP Marketing, Weber Marketing GroupWhat’s in a name? And why would I talk about the name when this article’s headline is about brand? ...

Jul 2, 2012 - by Randy Schultz, Strum

If You Could Deliver a Single Message to the Credit Union Executives Reading this Story, What Would it Be?

by: Randy Schultz, VP Marketing, Weber Marketing GroupHow about this? Just to be careful and think through the importance of keeping the credit unions story out there… who you ...

May 2, 2012 - by Randy Schultz, Strum

What Does the Credit Union Carrot We’re Really Dangling Look Like?

by: Randy Schultz, VP Marketing, Weber Marketing GroupExperts. They all have the answers, right? I think that’s what differentiates those who claim to be experts of credit unions ...

Apr 5, 2012 - by Randy Schultz, Strum

Credit Union Not-for-Profit Cooperative Movement / Industry…huh?

by: Randy Schultz, VP Marketing, Weber Marketing GroupWhy would anyone be confused as to what a credit union actually is – or what we do – when comparing us to ...

Feb 6, 2012 - by Randy Schultz, Strum

Where is the Future Taking Credit Unions?

by: Randy Schultz, VP Marketing, Weber Marketing GroupI’ve spent a great deal of time traveling across the country in credit union land the past few months - talking ...