The latest from Sarah Marshall

- by Sarah Marshall, North Side Community Federal Credit Union

The stories we don’t tell

One of the better known rules of marketing in our era of social media is to highlight lots of success stories and testimonials. It is easy to understand why. We ...

- by Sarah Marshall, North Side Community Federal Credit Union

Three reasons to be a life-long learner

One of the keys to staying sharp as a leader is continuing to learn. Almost all of us are grateful when the days of formal education are behind us, (and ...

- by Sarah Marshall, North Side Community Federal Credit Union

Is your credit union one step from social impact?

Social impact can be tricky to define. If you want to be technical, any action a person or business takes will have some sort of societal, or social impact. The ...

- by Sarah Marshall, North Side Community Federal Credit Union

Customer service, community partnerships, and customization

Where are your product ideas and promotions coming from?  Are they coming from the bigger credit union a few miles away, from your bank competitor or something else offered by ...

- by Sarah Marshall, North Side Community Federal Credit Union

Why consumer protection still matters

The CFPB has been a controversial agency since its inception in 2010 under the Dodd-Frank Act. Financial institutions have not been a fan of its work, as more and more ...

- by Sarah Marshall, North Side Community Federal Credit Union

Is your culture worth keeping?

Let’s pause and think about an area of the credit union movement that can be as inconspicuous as the air we breathe, and sometimes is discussed even less. It ...

- by Sarah Marshall, North Side Community Federal Credit Union

Make the right hire the first time

Hiring can be a dreaded task for any business. Making the right hire is tricky, but can be one of the most high-value actions an organization can take. There is ...

- by Sarah Marshall, North Side Community Federal Credit Union

3 inexpensive ways to improve employee morale

We all spend a lot of our waking hours at work. The job we do and how much we like it can determine the overall quality of our lives to ...