The latest from Sarah Marshall

- by Sarah Marshall, North Side Community Federal Credit Union

Why credit unions should think about income inequality

In Chicago, where I live, this article titled ‘The Middle Class is Shrinking Everywhere – In Chicago It’s Almost Gone’ has been shared widely in community development circles.   It is ...

- by Sarah Marshall, North Side Community Federal Credit Union

Three simple solutions to make change stick

The calendar recently turned a page over to 2019.  Even if you are not someone that personally sets goals and resolutions for the new year, most of us do feel ...

- by Sarah Marshall, North Side Community Federal Credit Union

Holiday promotions: A little extra help matters

It is evident everywhere that it is holiday season.  With Christmas trees, lights, and poinsettias around every corner, shopping special advertisements, and peppermint infused beverage promotions there is no mistaking ...

- by Sarah Marshall, North Side Community Federal Credit Union

The stories we don’t tell

One of the better known rules of marketing in our era of social media is to highlight lots of success stories and testimonials. It is easy to understand why. We ...

- by Sarah Marshall, North Side Community Federal Credit Union

Three reasons to be a life-long learner

One of the keys to staying sharp as a leader is continuing to learn. Almost all of us are grateful when the days of formal education are behind us, (and ...

- by Sarah Marshall, North Side Community Federal Credit Union

Is your credit union one step from social impact?

Social impact can be tricky to define. If you want to be technical, any action a person or business takes will have some sort of societal, or social impact. The ...

- by Sarah Marshall, North Side Community Federal Credit Union

Customer service, community partnerships, and customization

Where are your product ideas and promotions coming from?  Are they coming from the bigger credit union a few miles away, from your bank competitor or something else offered by ...

- by Sarah Marshall, North Side Community Federal Credit Union

Why consumer protection still matters

The CFPB has been a controversial agency since its inception in 2010 under the Dodd-Frank Act. Financial institutions have not been a fan of its work, as more and more ...