The latest from Sean Mulvaney

Understanding acquisition models: Cloning Model vs. Response Model and what’s best

For the acquisition of new customers, it is vitally important to identify which neighborhoods and which households to target and which neighborhoods to avoid all together in a branch footprint—...

Help members turn “life events” into opportunities

Understanding financial data has come a long way in the past 20 years and continues to grow and get smarter.  With millions of different data elements being accessed, compiled, and ...