The latest from Sharon Simpson

Feb 7, 2013 - by Sharon Simpson, Ongoing Operations, LLC

Losing Momentum – Bad for Football, Bad for Credit Unions

By. Sharon Simpson, Ongoing Operations Watching the first half of the Super Bowl, most people assumed the Ravens’ victory was in the bag. They had such momentum. Then the power ...

Jan 7, 2013 - by Sharon Simpson, Ongoing Operations, LLC

Focusing on the Right Resolutions

by Sharon Simpson, Ongoing Operations As we all return to work for the first full week of the New Year, many of us will be greeted with a pile of ...

Nov 28, 2012 - by Sharon Simpson, CU Marketing Solutions

Connecting with Members this Holiday Season

by: Sharon Simpson, Credit Union Marketing Solutions This weekend as I stood in the Galleria Mall in Dallas, TX waiting with thousands of others to see an ice skating, back-flipping ...

Sep 5, 2012 - by Sharon Simpson, Ongoing Operations, LLC

Can Consumers Find Your Credit Union?

by: Sharon Simpson, Marketing Consultant, Ongoing OperationsI’m not referring to potential members driving by your nearest branch or even typing in your direct website URL after they’...

Jun 1, 2012 - by Sharon Simpson, Ongoing Operations, LLC

The Rise of the Virtual Worker

by: Sharon Simpson, Marketing Consultant, Ongoing OperationsAs I was walking through the grocery store (at 11am on a Tuesday), I couldn’t help but notice the man in the ...

Mar 1, 2012 - by Sharon Simpson, Ongoing Operations, LLC

Preparing for the Worst in Social Media

by: Sharon Simpson, Ongoing OperationsOver the past few years, I’ve seen several of my clients move through what I’ll call the stages of social media. Similar ...

Jul 14, 2011 - by Sharon Simpson, CU Marketing Solutions

A Social Media Strategy that Fits…

By: Sharon Simpson, SGS ConsultingFilene recently released a report on The State of Social Media in Credit Unions: Opportunities and Challenges. The research examines social media usage today as self-reported ...

Apr 7, 2011 - by Sharon Simpson, Ongoing Operations, LLC

Identity Management in the Cloud

Submitted By: Sharon Simpson, Ongoing OperationsMany of you have looked at or possibly implemented a Single Sign-on (SSO) solution. You know the problem, we have many services or systems ...

Sharon Simpson

Marketing Consultant
CU Marketing Solutions

Web: www.cumarketingsolutions.com

Sharon is a national consultant who specializes in developing strategic marketing plans for CUSOs and credit unions. She has over fifteen years of marketing experience in the financial services industry. She previously served as Vice President of Marketing for Mid-Atlantic Federal Credit Union and as Vice President of Marketing & Administration for Callahan Financial Services, Inc., a subsidiary of Callahan & Associates, Inc., a leading credit union consulting firm based in Washington, DC. She began her career as a Management Trainee at Franklin Templeton Group, a global investment manager headquartered in San Mateo, CA. Sharon holds a Master of Arts degree in Political Management from The George Washington University and a Bachelor of Arts degree in International Relations from the University of San Diego. Sharon can be contacted at sgsimpsonconsulting@mac.com

CU Marketing Solutions helps CUSOs and credit unions by serving as an outsourced marketing officer or assisting their in-house marketing team. Our specialties include public relations, marketing plan development, campaign implementation and strategic reviews to ensure that your business is getting the most out of its marketing dollars.