The latest from Shelly-Ann Wilson Henry

Oct 3, 2018 - by Shelly-Ann Wilson Henry, Trellance

Knowledge is power

During my recent presentation at Trellance’s Payments Academy, I spoke about the importance of embracing thought leadership in building a personal brand. I challenged the attendees to ask themselves, “...

Jul 6, 2018 - by Shelly-Ann Wilson Henry, Trellance

Who doesn’t want to feel special?

The U.S. credit union movement has seen record growth in the past year and now boasts more than 110 million members, one-third of the U.S. population. Sounds good? ...

Oct 10, 2017 - by Shelly-Ann Wilson Henry, Trellance

Creating a brand that is a verb

Back in the day the standard to having the ultimate brand recognition was making your brand a “household name” meaning it would become a staple or necessity in homes, such ...