The latest from Terry Van Ryhn

Jun 6, 2017 - by Terry Van Ryhn, CUNA Strategic Services

Lessons from a life in marketing

I have survived over 36 years in the advertising and marketing industry.  Even now I can still remember vividly the smell of ink and bromide as I walked to my ...

Feb 13, 2017 - by Terry Van Ryhn, CUNA Strategic Services

Starting from zero: Marketing without a budget

Is marketing a luxury you feel you can’t afford? For many smaller credit unions – and indeed for some larger ones too – budgets are often stretched ultra-thin these days. Marketing ...

Jul 31, 2014 - by Terry Van Ryhn, CUNA Strategic Services

Once upon a time… telling the story of credit unions

When it comes to their marketing, financial institutions are at something of an impasse. The reason for this is they’re undergoing a period of transition. Recent years have not ...

Jan 28, 2014 - by Terry Van Ryhn, CUNA Strategic Services

Customer relationship matters

In almost direct contravention to the spirit and ethos of the $36 billion a year CRM market, I’ll begin on a somewhat unsteady footing by explaining that there isn’...