The latest from Tiffany McEachern

- by Tiffany McEachern, PSCU

5 keys to digital marketing success in 2019

The world of marketing is ever evolving, especially with the rapid changes to social media algorithms and shifts to an emphasis on digital marketing. While the intent of capturing the ...

- by Tiffany McEachern, PSCU

The impact of powerful digital storytelling

Storytelling in marketing is exactly what it sounds like: the action of telling a story. Freytag’s Pyramid is used in many plays and films, with an exposition, rising action, ...