The latest from Felix Gomez

- by Taylor W. Wells, On The Mark Strategies

Books, bobbleheads, biscuits and your brand

This is a sermon we’ve preached before but always deserves extra airtime: in branding, everything matters. Every little detail from the 30,000-foot level right down to what’s ...

- by Crystal Bullard, SWBC

Take your direct lending game to the next level

After years of record-breaking growth, 2018 looks to challenge auto dealers and lenders with the first significant decrease in auto sales since 2009. Some analysts are even calling for up ...

- by Henry Meier, State of Mind

Is there a “third way” for pay day loans?

Political junkies know that Tony Blair came to prominence in British politics by championing a “third way” for his Labor Party in which he argued that it would be true ...

- by Mark Gibson, The Financial Brand

It’s time to push the ‘reset’ button on bank marketing

Marketing as a discipline has totally reinvented itself over the past several years, from primarily a communications function to one that creates both value and revenue. Unfortunately, most bank and ...

- by Preston Packer, FLEX

6 painpoints of current mobile banking apps

The Harris Poll conducted a survey of more than 1,600 digital banking users at the end of January. They found that 32% of respondents said they are willing to ...

- by Jason Skemp

Become a compliance machine today

Have you ever seen the movie “Over the Top” starring Sylvester Stallone? If you haven’t, I suggest you look up this nostalgic 80s film about the world of professional ...