Credit unions need to connect data that will breakdown silos and create a member experience that is beyond anything that currently exists.
But how and who is accomplishing this effectively?
Look no further than the fitness app loaded on your smartphone.
Fitness/health apps have become masterful at creating impactful user experiences that provide detailed and precise information to the company. The end result is predictive and prescriptive product offerings that create personalized user experience that includes trust, retention and advocacy.
Here is an example to demonstrate.
A user selects a fitness app to achieve a specific goal. For the purpose of this example, it will be to achieve the goal of finishing a 15K race. The information collected on the app includes: street address and zip, age, weight, goal, running route data, running shoe (make, model and purchase date) and music.continue reading »