Avoiding brand gremlins

This entry authored by Taylor W. Wells, Communications Director with On The Mark Strategies.

It bothers me a great deal to admit this, but one of my favorite childhood movies, Gremlins, was released 32 years ago. A staple of classic 80s pop culture memory, the movie introduced us to the adorable Mogwai character Gizmo and an army of ugly, mischievous green-skinned gremlins, led by the nefarious Stripe.

Most people recall the classic three rules of keeping a mogwai. They are:

  • No bright light
  • Don’t get him wet
  • No matter how much he begs, never feed him after midnight

Spoiler Alert: In typical semi-horror movie fashion, all three rules are quickly broken with varying degrees of calamity ensuing.

Much like gremlins, bank and credit union brands also have rules that must be followed. How do they stack up against rules for keeping a gremlin? Consider the following.

continue reading »