Awards and institutional culture

Most credit union associations, many credit unions, CUSOs and even some vendors present periodic awards to individuals or credit unions. These honor specific contributions and reinforce values the groups want to celebrate. Internally, awards reinforce the culture an organization is trying to cultivate.

NCUA’s Awards in 1977

My first recollection of industry awards for results was in a 1977 NCUA press release. Details are now vague. But I recall two specific recognitions.

The first was for the agency employee(s) who had helped charter the most new credit unions during the year. The second was for credit unions that achieved the highest amount of savings growth.

Both awards embodied the agency’s view of its mission and results. The contrast with today’s absence of new charters, promotion of mergers and idolatry of net worth is stark.

 

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