It might be difficult to admit, but it’s something many of us know to be true: Not everyone in America knows what a credit union is.
Call me crazy, but I’m OK with that. At least for now.
If every American knew about credit unions—about how we’re member-owned and not-for-profit—and the banks still held a massive share of the market, then I might be worried.
But I’m not worried. I’m encouraged.
That’s because I know that when consumers finally solve the credit union “mystery”—when they learn about our cooperative, service-first model that allows us to offer the best and most affordable products and services on the market—time and again they turn their attention squarely to us.continue reading »