Awareness solves the credit union ‘mystery’

The more members know about the CU difference, the louder our voice becomes.

It might be difficult to admit, but it’s something many of us know to be true: Not everyone in America knows what a credit union is.

Call me crazy, but I’m OK with that. At least for now.

If every American knew about credit unions—about how we’re member-owned and not-for-profit—and the banks still held a massive share of the market, then I might be worried.

But I’m not worried. I’m encouraged.

That’s because I know that when consumers finally solve the credit union “mystery”—when they learn about our cooperative, service-first model that allows us to offer the best and most affordable products and services on the market—time and again they turn their attention squarely to us.

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