The financial services industry has long used data to inform decisions. Uncovering patterns makes what was once a subjective, often complex process more objective — that is, if the analytics are applied to business decisions, which isn’t always the case.
The holdup can be traced to the methods of sharing information. According to a recent Exasol study, most data insights come by way of dashboards. However, more than half of business leaders and data professionals say these dashboards aren’t as readily used as they should be. The information provided is just too difficult and time-consuming to interpret.
That’s where data-driven storytelling can help chief financial officers and other leaders.
The storytelling isn’t a replacement for a traditional dashboard. Yet, when you add a narrative and visuals to the analytics — the crux of data storytelling — it becomes much simpler for everyone to understand and comprehend the data in front of them. They can read the “why” between the lines.
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