Banks are our competition, but they’re also our best opportunity

If, 100 years ago, you asked newspaper publishers why they were running a daily news organization, you would have probably heard about civic responsibility, leading the community, and shaping the thoughts and ideas of the influential and powerful. More than likely, they would have said they wanted to create the best paper in the world.

Today, the answer is simpler: It’s about making as much money as possible. All other goals and objectives are secondary and need to serve the primary goal. In the past, profit helped the newspaper to achieve its goals. Today, the goal is to reach the profit goal.

What if you asked a bank executive why their company exists?

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