Be deliberate, not desperate, with your marketing

“We’re in a recession—we’ve got to cut marketing!”

“Since our income is down we need to cut our expenses. So let’s start with marketing.”

“We’re going to pause our marketing efforts until this pandemic and economic crisis passes.”

Do any of those (or similar) phrases sound familiar?

More than likely they are being uttered throughout businesses everywhere, including credit unions and community banks. One problem with all those statements is that they reek of desperation. “If we just cut, cut and cut, then we’ll survive.” No. If you just cut, cut and cut you’ll keep bleeding, bleeding and bleeding.

 

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