Business intelligence gained much attention in 2019. What was once a wish-list item — having staff members dedicated to mining member data to uncover new service opportunities — has become central to the continued success and relevancy of credit unions everywhere.
Better BI is helping credit unions across the country build relationships with members that run deeper than mere financial services, and the field is poised to continue growing in 2020 and beyond.
For any BI department, two steps are paramount for success:
- Step 1: Establish a strong foundation.
- Step 2: Do something with the data.
These articles show how to do that and more.
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