Best practices to win in 2021: Fighting for customer relationships
Your customers have more banking options than ever. Use financial wellness to grow stronger, together.
The landscape of banking has changed forever.
Over the past 10 months, the financial security and wellness of your customers have shifted under the economic impact of the pandemic. Some of these customers are hurting while others are planning for a future scenario where they may need an emergency stash. This has led many to alter the way they save and invest. According to EY, 26% expect to invest or save more, in order to prepare for the next “black swan” or unexpected financial and economic headwind.
That number likely captures those doing well right now, as they have the funds to seek protections from future economic struggles. In the same survey, however, nearly half (43%) also said the way they bank has changed forever, indicating shifts in the user experience and strategies to address one’s financial wellness.
