I just spent the past two days at Harvard for the #bigbrightminds conference, and 24 hours later my mind is still recuperating from being totally blown. I’m back in the office today reflecting on the experience and content, and it’s starting to sink in that I was just exposed to the ideas and leaders who will not only define the credit union movement in the coming years, but in some cases actually shake the broader financial industry to its core, drastically change how millions of Americans will view personal finance and put a spotlight on the interconnectedness of economics, culture and social movements.
We heard from Nondini Naqui from the Society of Grownups in Boston who is less than two years into their Millennial-focused financial literacy campaign and has already helped thousands of young people better understand finances, all while growing their staff to 40 full-time employees (in 22 months) and securing an additional $100 million in funding to expand their much needed services to 10 of the nation’s biggest cities. Like their page and get ready for Naqui’s TED Talk in February because once the world hears her message (delivered with eloquence most presidents would envy), everything is going to change.
We heard Hope Jensen Schau, professor of marketing at the University of Arizona, discuss research showing how Millennials view large institutions with deep skepticism, but place enormous value in peer-to-peer institutions making a social impact. While Millennials are still poorly informed on the subject, her studies have so far shown an enormous interest in credit unions and how they can weave into the “pro-social” mindset of Millennials, who are largely uninterested in supporting institutions that don’t provide a clear social benefit along with their business model.