Bite-size social media content key to luring consumers

Short, sweet and to the point. In today’s world where attention spans have decreased to around eight seconds, snackable marketing content is key. Snackable content is designed for online readers to quickly consume and share. The premise of snackable content is that it’s eye catching, short and easy to follow. In just a few brief seconds, this content should lure casual browsers in, getting them to read more.

While the principles behind snackable content can be applied to any marketing materials, social media presents an obvious use case. By nature, social media content is short and enticing to readers. In this manner, it is effectively designed to be snackable.

Reaping the benefits of snackable social media content, however, requires thought and strategic planning. Credit unions looking to make the most of social media marketing should consider:

• Developing specific goals. An overall social media strategy is key when creating content. Each post should align with these goals, driving engagement and achievement.
• Posting consistently. Credit unions that go weeks (or longer) without posting suggest that engaging with their members and prospects through social media is not a priority. By spacing out posts or using an online tool to pre-schedule posts, credit unions build a steady stream of relationship-building content.
• Limiting text and playing up visuals. Successful snackable content is quick and easy to read for on-the-go consumers—the fewer words, the better. Incorporating visual elements, like infographics, videos or photos, helps to further a short post’s impact.
• Steering content away from promotions whenever possible. If the only reason a credit union posts on social media is to promote its products and services, consumers will be quickly turned off. Instead, the focus should be on providing valuable content to consumers.

Social media presents a plethora of opportunities for credit unions to experiment with snackable content. By providing consumers with informational, bite-size morsels, credit unions can effectively engage consumers and entice them to keep reading.