Black Friday credit union marketing exercise: Get to the malls

by. James Robert Lay

You have a choice to make on Black Friday. Sleep in and eat left over turkey. Or hit the malls early and wait in line. If you are planning to grow your credit union in 2014, make sure to set your alarm.

When was the last time you spent time talking to your credit union members? Better yet, when was the last time you spent time watching your credit union members?

Now is a great time to hit the mall but not to shop. I challenge credit unions this holiday season to get out of the office and do a study on human behavior with a focus on how people budget, buy, shop, save and even pay.

This exercise can be done in a few ways. You could simply watch and record consumer behaviors with the way they shop. How are they paying? Cash or card? Are they using a paper list? A list on their phone? A coupon app?

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