Blogging for your financial organization
Everyone talks about how blogging is dead, but it’s more important than ever. It’s the backbone for all your content marketing: without it, your social media and marketing efforts lead to nowhere.
Think about it: if all you’re doing is tweeting your Instagram photos and Facebooking your Pinterest boards, you’re not really getting anywhere. Think of a blog like a central hub; social media serves as the planes, trains, and automobiles that get readers to your building. If you only send members to content in other places, no one has a reason to visit you.
What’s the Point?
A blog is a central place to collect everything that has value for you and your readers:
- Events
- Promotions
- Educational articles
- Pictures
- News
- Contests and winners
Despite the fact that you create different kinds of content for different social media networks, the end goal is to get people back on your site. Posting nothing but memes on Facebook or retweeting other people’s financial advice isn’t going to drive them to you.
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