Ah the siloed digital strategy…
If you’re still clinging to this defective little dinosaur, might we suggest — just cut it out already!
To help you do just that, Bill Snider, VP of Digital Marketing Strategy at Clearview Federal Credit Union, joins us this week on CRMNEXT’s Banking on Experience to lend some fantastic insight on the subject.
Where this siloed thing came from to begin with.
Our expert believes it has to do with “how organizations grew up.” Most financial institutions started with a very brick and mortar focused sort of approach. And, as things have evolved, sometimes that thinking hasn’t evolved alongside it.
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