Boost your brand with event ATMs

Branding is about much more than just a company logo; it is about communication with consumers and the surrounding community. Brand reflects how we differentiate from competitors and startups. Consequently, brand awareness is one of the most vital points of marketing strategy. According to research, consumers that recognize a brand are more likely to see it as a familiar, dependable and safe option.

Every brand strategy should have consumer awareness at its center. Branding event ATMs is affordable, can create a positive experience for fair and festival goers, and can expose the brand to a large number of consumers at one time in one place. Bank customers and credit union members will appreciate being able to perform surcharge-free transactions, and this type of branding can lead to loyal and dedicated accountholders that will turn to the sponsoring credit union for their banking needs.

Here are three ways to use event ATMs to help boost your brand exposure:

1.    Provide accountholder perks. Consumers, especially millennials, approach banking with a “what’s in it for me” mentality. If a credit union offers surcharge-free ATM transactions a community event, members have convenient access to cash and may recognize the credit union’s good will. In addition to strengthening the loyalty of existing accountholders, it also advertises membership perks to non-members.

 

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