Branches: Fading fast?

The smartphone is becoming the foundational banking channel

“If your customer base is aging with you, then eventually you are going to become obsolete or irrelevant. You need to be constantly figuring out who are your new customers and what are you doing to stay forever young,” says Jeff Bezos, founder and CEO of

We might note the impact of these words in consideration of financial institution branches and how this business model is influenced by tech-savvy younger generations.

The literature indicates millennials are part of the force at work that currently drives change in how providers make financial services accessible. Branches are not only susceptible to this change, but in a state of it as financial institutions consider—and reconsider—the role of this point of contact.

This week, discover how branches are influenced by the younger demographic and ways you can incorporate to evolve your branches in response to changing consumer need.

continue reading »