Brand repositioning in uncertain times

Would you characterize your credit union’s response as “survival mode” to the worst drop on record for the U.S. economy? All hands on deck! Behaviors change, systems are abandoned, and your branding and marketing strategy is now in limbo.

The unfortunate truth is many credit unions are letting busyness get in the way of progress. Almost every financial institution has taken a hit. But there are those who have bounced back much faster or even yielded extraordinary results in the first half of this year because they have prioritized what’s important to them and stuck to a practical, flexible framework.

In short…Gritty = Good. Busy = Bad.

As we’ve studied the credit union brands that have raised their performances to new levels, vision drives everything. They recognize that their branding and marketing strategy are undeniably necessary. Why is that exactly? Their credit union brand is at their core, and it influences their people, their thoughts and their actions.

 

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