Brand Smack: The origami toothbrush flower

A few weeks ago, I had the opportunity to stay at a hotel nearest the credit union with which we were partnering on a new logo introduction and brand training. The accommodations were fine (clean grounds, well-kept interior, room as expected). What caught my eye, however, was something the house cleaning crew did after my first night there.

When I came back to my room the evening of the first day, the bed was made, trash cans emptied, etc. The bathroom sink and tub had been cleaned and the vanity tidied. Standing on the sink though was something that prompted a rare double-take: the cleaning crew had taken the time to wrap a hand towel around my travel toothbrush case, almost origami style, in the shape of a flower.

I’d never seen this done before. Over years of travel, I’ve seen hand towels in the shape of swans and other birds. There is even one slightly-odd hotel south of Chicago that insisted on putting a yellow rubber ducky holding a sign saying “I Love You” on the side of the tub. But this origami toothbrush flower was new to me.

What does this say about the brand of the hotel? It says different. It says unique. It says memorable. It says training. The hotel obviously makes this a part of what they expect their housekeeping staff to do for guests on a daily basis. And it pops.


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