How to bring humanity back to your credit union website

I recently heard one of the best analogies about a credit union website from a client we are helping to establish a Digital Growth Blueprint.

When asked about their website’s effectiveness, the client replied, “It should be treated and viewed like a branch. Like our number one sales channel. However, if our website were a branch, the weeds would be growing up around it outside and the paint peeling off the walls inside.”

After running both qualitative and quantitative user testing on their website, I agreed with their perspective. But this client is not alone when it comes to their website, as many bank and credit union websites are still nothing more than glorified online brochures.

This is a direct result of not having a defined digital growth strategy in addition to the executive buy-in needed to secure the budgets required to build a website that sells.

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