Bringing together marketing and compliance

The relationship between Marketing and Compliance has always been akin to “oil and water”.  What looks and sounds good in an ad layout sometimes doesn’t pass compliance standards.  In contrast, what falls within regulatory requirements doesn’t always “pop” or sell with the public. Let’s keep in mind that we’re all work toward the same goal in bettering our organization.  There are ways to overcome these obstacles and bring compliance and marketing together in a complementary relationship.  Here are some helpful suggestions:

Communication – Regular Meetings

Schedule times for periodic meetings between Compliance and Marketing.  Set an agenda to encompass upcoming ad and sales strategies.  Also, be prepared to discuss new or upcoming compliance issues related to marketing.

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