During a recent webinar, How to Utilize Data to Build Strong Member Relationships, my co-presenter Anne Legg of Thrive Strategic Services said something that struck me.
She spoke of bringing together the “heart and the head” of a credit union.
Credit unions are financial institutions with heart. Being mission-driven, they strive to do right by their members. That has become what credit unions are known for, and it has been evident this year in particular.
A member-centric approach leads with heart. But all heart, and no head isn’t a sustainable strategy amidst the financial industry’s major digital transformation. Applying the science of data analytics to a members-first mindset is the marriage of head and heart that is needed to succeed.
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