Building A Winning Mobile Banking Strategy
Mobile banking has moved quickly beyond being simply online banking using a smartphone. It is at the hub of the customer relationship and is quickly becoming a point of differentiation and a potential source of revenue for progressive banks.
As smartphone penetration continues to increase, so do consumer expectations. To keep up, banks need to continuously review the best mobile banking strategies worldwide, developing those solutions that address customer needs and leverage the benefits of the channel.
To assist banks with the development and implementation of a successful mobile banking strategy, Forrester Research is developing a 12 chapter Mobile Banking Strategy Playbook. Within this playbook, extensive research is being compiled around marketplace assessment, mobile strategy development, optimal organizational structures, technology selection, best practices, measurement benchmarks and ways to continuously improve the mobile banking experience.
As part of the review of mobile banking best practices, Forrester just released their 2013 Global Mobile Banking Functionality Rankings (with U.S. and U.K. breakout reports) ranking the mobile offerings from 15 of the largest banking organizations in the U.S., Canada and abroad.
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