Building the next generation of credit union leaders

Visa’s $1.5 million pledge will foster leadership at credit unions, ultimately benefitting both the movement and the communities it serves.

When we think about community in the financial services space, it is impossible not to think about credit unions. Credit unions are vital to the financial health of communities across the United States. They provide valuable financial services, deep customer service and a commitment to the communities they serve. At Visa, we have been proud to support the credit union movement since our inception as an association.

We believe it is important to ensure the long-term vitality of these important organizations, and we are doing this by helping credit unions attract and retain the best talent. In partnership with Filene Research Institute and CUES, we are pledging $1.5 million dollars over the next four years to build the next generation of credit union leaders.

Today, many industries are grappling with changing demographics, and credit unions are no exception. Credit unions face challenges with engaging, retaining and recruiting top young talent. New talent is essential to the success of the credit union movement. Young talent and millennials contribute energy, creativity and leadership. The next generation of talent also helps ensure products and services are relevant to younger members.

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