Calling out cowards in credit union land

You’re a coward! Yes, you!

“It takes one to know one.”

Indeed, it does, which is why I feel confident in calling you out. Because much like you, I hate tough conversations and big decisions. I loathe big, time-consuming projects and taking the long road to avoid the inevitable high costs of corner cutting – even when I know it’s the right one. However, I’ve learned to endure.

In many of his writings, the ancient philosopher Seneca describes himself as a “cold water enthusiast.” Literally. Just as easily as I am writing this article or pondering strategy for one of my credit union marketing clients, Seneca would celebrate the start of each new year by diving into the Virgo aqueduct (known today as the Trevi Fountain).


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