Campaign lets credit unions share good deeds, give back

Top videos in 'Share the Love' campaign earn donations to charities

An online campaign will allow credit unions to showcase the good work and difference they make in their communities while giving them a shot at giving back through a charitable donation.

CU Solutions Group and its member discount program, Love My Credit Union Rewards, teamed up with CUNA to run “Share the Love,” a program that highlights how credit unions give back to their communities through videos.

CU Solutions Group will make a donation to the charity of their choice on behalf of the credit unions whose videos receive the most votes. CU Solutions Group expects to award up to $105,000 in donations during the campaign.

As of early last month, 73 credit unions from 28 states had submitted videos. And voters cast more than 3,000 votes in less than two days of voting, says Kaye Chervenak, project coordinator for membership enhancements at CU Solutions Group.

The campaign is a spin-off of a smaller-scale effort by a Michigan credit union.

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