Can credit unions “win” by gamifying banking?

Gamification is the strategy of adding game-like elements to non-game things. The goal is to increase engagement, and it works.

It works well.

If the goal is to increase member financial health and education, read on. If the goal is to provide relevant offers and increase product saturation, read on.

Credit unions should gamify their banking offerings. Here’s what that looks like:

 

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