Capturing young adult loyalty: Filene exclusive

For most credit unions, young adults have become the target market, according to the Filene Research Institute.


In exclusive content from Filene available to Credit Union Times’readers, James Marshall, leader of The Cooperative Trust, says by targeting the 18-24 year old demographic, credit unions can create a lasting and profitable relationship because they are potentially the future of the industry’s consumer base and of loan portfolio growth.

One key finding here is that 18-34-year-olds continue to use the branch more than the average member but, as expected, they also use ATM and online channels more than the average member, Marshall said.

Read more on how credit unions can form long-term relationships with young adults and three key factors that are needed to retain their loyalty in Filene’s full report,  “Next Generation Needs: Examining Credit Union Loyalty Among Young Adults.”

This is the third in a series of reports offered in this exclusive relationship with the Madison, Wis.-based think tank.

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