Emotional culture, a less well-known component of work culture, is getting more attention these days. Two business management professors, Sigal Barsade and Olivia O’Neill, have written insightfully about emotional culture, and they define it as the culture centered around the affective values of an organization—i.e., feelings, moods, and attitudes—in contrast to the cognitive values that typically make up the traditional corporate culture.

But are you wondering why you need to care about your employees’ emotions? It’s simple. Your employees’ emotional connections to their jobs have a substantial impact on bottom-line issues like productivity, workplace engagement, and how they present themselves to your customers.

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