From product pusher to trusted advisor
When I was the VP of Marketing at First Tech CU, I changed the name of the department to Cult-ivation. Quite frankly, I had come to hate what marketing had become in most credit unions. [...]
Community Archives
Quarantine SUCKS
I’m in quarantine for the 3rd week in a row. I was just about ready to go back to work and entirely too excited to do so and then BAM, my family was exposed [...]
From lender-to-lender: Tips to keep auto finance strong in tough times
In October, Allied Solutions’ CEO, Pete Hilger, moderated a panel on “The State of the Auto Financing Market” for NAFCU’s Virtual Lending Conference. During this conversation, James Schenck, CEO of Pentagon Federal, and Tom [...]
How to filter your IP address from Google Analytics
Analytics can help you measure the success of your credit union website and calculate the revenue it generates. But to get accurate reports, you need clean data. You and your colleagues visit the credit union’[...]
Five essentials of strategic planning
Strategic planning is so much more than just a weekend exercise. Potentially, it could mean the difference between being run-of-the-mill or being an innovative organization forging a new path within your community. Developing a leadership [...]
How to know what tech is right for your credit union
2020 has brought forth a new urgency in providing technology and remote banking options to members. While this may have been a priority for credit unions in previous years, the events of the last 11 [...]
Seeking an earning assets generator?
If there was a clear winner in this month’s election, it was cannabis. With strong majority support for ballot initiatives legalizing recreational cannabis in Arizona, Montana, New Jersey, and South Dakota, 15 states will [...]
Changing perspectives: Telescopes and kaleidoscopes
Here is some good news—we are all more resilient than we think! As a result, we can find ways to thrive over the next few months and well into 2021. That is not to [...]
Women in leadership positions in credit unions: Think of it as a chance for a do-over
I was thinking about some of the things that have happened in my life, both the amazing and the not so much fun times. I started daydreaming about the woulda, coulda, shoulda ways the outcome [...]
The other “P” word that keeps us going
This article almost didn’t make it to publication. I strongly considered asking the wonderful people at CUInsight if the piece they expected in mid-November could be pushed to a more convenient time. It’s [...]
Everybody wants inclusion … so why are we so polarized?
As we watch the dust settle on the 2020 Presidential election, I am hyperaware of the extreme polarization that exists in America and in our workplaces. Over the past eight months, I have studied and [...]
3 fraud trends to watch for this holiday season
Expectations are high that holiday shopping will look quite different this year. Unfortunately, this uncertainty is allowing fraudsters to take advantage of consumers already on edge during a time of unprecedented change and upheaval. Due [...]
4 reasons credit unions partner with CUSOs
In this financial marketplace dominated by goliath banks, credit unions stand apart due to their collaborative nature and commitment to service. Credit Union Service Organizations (CUSOs) have the same spirit of credit unions. A CUSO [...]
The art, science, and mystery of monitoring a world full of risks
In a world without financial risk, individuals would have access to complete information with thorough and accurate insight into the future, and buyers, sellers, savers, and borrowers would simply find each other organically. However, as [...]
The CUInsight Experience podcast: Nader Moghaddam – Good partners (#99)
Thank you for tuning in to episode 99 of The CUInsight Experience podcast with your host, Randy Smith, co-founder of CUInsight.com. This episode is brought to you by Trellance transforming data into actionable insight [...]