Does size really matter?
We are fortunate to work with credit unions of all shapes and sizes. At YCUP, we collaborate with smaller credit unions that are vibrant, growing, and very relevant. We also interact with smaller credit unions [...]
Community Archives
The perks of partnership marketing and how to do it well
Just like chocolate-chip cookies and a glass of milk, some partnerships are really a perfect match. Each side brings out the best in the other and the combination shines, elevating the whole to a new [...]
Is it possible your phone is too smart?
I can say with pride that I owned the very first iPhone. The iPhone One! And I paid somewhere around $600.00 for the thing. Remember when they came out with the second generation at [...]
Are your members financially healthy?
HEALTH …it is a word we think about every day. We think about our own health and the health of loved ones. How is health measured? We look at key indicators like blood pressure, blood [...]
When did “sales” become a dirty word?
A few days ago while watching TV; I had the opportunity to see the new Wells Fargo commercial. My guess is this ad is an attempt to help repair the damage to the Wells Fargo [...]
The CUInsight Experience podcast: Adrian Johnson – Culture of caring (#28)
Welcome to episode 28 of The CUInsight Experience podcast. Hosted by Randy Smith, co-founder and publisher of CUInsight.com. Today’s guest is Adrian Johnson the senior vice president and chief financial officer of MECU [...]
How to solve your indirect lending woes
Credit unions might be the biggest players in the indirect auto game. The overall margins on indirect auto loans have shrunk— one of the reasons why credit unions are still a major component in the [...]
Motivation station
The other day I heard the expression, “Don’t let your ice cream melt counting someone else’s sprinkles”. I love that! How true it is. We often compare ourselves to others in social and [...]
Technology brings challenge and opportunity
The universal use of technology has upended business ecosystems, increasing competition for the member’s attention, time and money, and causing structural changes in consumer behavior. Market power is shifting from organizations to members. What [...]
How to tell the story of your credit union and win business
Branding is hard. For years, I’ve asked credit union marketers, “Why should I bank with you over any other financial institution?” At first, many have unattractive answers, but I’ve seen them go on [...]
“Our customers aren’t ready” and other excuses
There are plenty of excuses to stick with the status quo instead of accepting the need for change and working toward improvements. Sometimes it’s easier to stick with the familiar. Change can be hard [...]
Serving credit union members best – Auto loans
Welcome to Part 3 of what became the Unseen Credit Union Competition series. The first part highlighted what members receive in the mail from not-to-your-standards protection services. Did they know you could help them more [...]
3 unconventional ways (and a bonus) to get motivated
Its Wednesday, you have made it through half of the week and you are eyeing the weekend. You might be looking at your computer right now knowing that you have work to do but just [...]
3 ways to win the war for board talent
There’s an old adage that if you want to get something done, find someone busy to do it. And there’s a limited supply of those busy people. Put those two ideas together and [...]
Bankers associations’ opposition to mergers does a disservice to member banks and to consumers
Recently, the Independent Community Bankers Association, or ICBA, set up a new task force to establish a game plan to somehow paint credit unions’ acquisition of bank accounts as a disservice to taxpayers. In the [...]