Community Archives

The SPECS model: Part 1

The SPECS model: Part 1

Consumer expectations continue to evolve. Credit unions must evolve with them to stay relevant.  But specifically, how? GCS suggests following the SPECS. Stemming from years of qualitative and quantitative consumer research, GCS has identified the [...]

Brand? Website? Why not both?

Brand? Website? Why not both?

We’ve built lots of credit union websites. And a while back we started noticing something interesting: many of our CU website projects took a slight detour to fix or update some sort of brand [...]

4 traits every credit memo should have

4 traits every credit memo should have

Why is writing effective credit memos so vexing? Given that a credit memorandum is one of the most critical documents in the life of the loan, it would seem like a straightforward process. However, lenders, [...]

Have your open office cake and eat it too

Have your open office cake and eat it too

Few workplace design topics are as divisive as the debate between open offices and cubicles or closed offices. Data suggests that open offices are an overwhelming success, with 89% of the highest performing workplaces having [...]