Community Archives

A lesson for FIs at tax time

A lesson for FIs at tax time

Since mid-February, my social media feeds have been filled with posts from disgruntled connections who have filed their 2018 taxes. Also, there has been no shortage of news stories covering taxpayers’ shock and anger at [...]

The art and science of brand balance

The art and science of brand balance

At Weber Marketing Group, we unlock brand insights that shape human behavior. We then influence this behavior by crafting emotive creative built on solid strategy formed from intelligence. Pretty cool, eh? I really like this [...]

A story about good marketing

A story about good marketing

People LOVE stories. We crave stories. Without them, we wouldn’t have movies or music. I can’t remember any conference I’ve been to where the keynote speaker didn’t tell a story to [...]

Don’t worry, be appy

Don’t worry, be appy

Towards the end of 2018, Android users were able to choose among 2.1 million apps. At the same time, Apple's App Store remained the second-largest app store with almost 2 million available apps. That’[...]

Avoid the “Because I said so” culture

Avoid the “Because I said so” culture

If you have ever had a conversation with parents-to-be prior to them actually becoming parents, you have probably heard assertions like: “My kids will only have 30 minutes of screen time each week.” “We will [...]