Consumer expectations continue to evolve. Credit unions must evolve with them to stay relevant. But specifically, how? GCS suggests following the SPECS. Stemming from years of qualitative and quantitative consumer research, GCS has identified the [...]
Welcome to episode 36 of The CUInsight Experience podcast. Hosted by Randy Smith, co-founder, and publisher of CUInsight.com. In this episode, Randy has a conversation with Tansley Stearns, the Chief People and Strategy Officer [...]
Want to know why your marketing isn’t producing the results you want? It’s because you’re being rational—and most of the time, people aren’t rational. According to legendary marketing pioneer Edward [...]
So, let’s talk about what AI means for your FI. First of all, what is AI (artificial intelligence)? The literal dictionary definition of Artificial Intelligence is as follows: ar·ti·fi·cial in·tel·[...]
Sometimes life throws you an unexpected gift. They may not feel like gifts at the time, for instance, getting a new boss just when you got into the grove with the old one, or [...]
Faced with the reality that 40% of Americans aren’t visiting bank and credit union branches in favor of online and mobile banking, financial institutions today understand that they must be “digitally ready,” with an [...]
Do internal women’s initiatives work? That was the question posed at a recent conference with some heavy hitting companies who gathered together to share best practices around how they attract, retain and promote female [...]
It is no secret that FinTech companies are giving banks a run for their money when it comes to small business lending. There is roughly $4.7 trillion at risk of disruption by alternative lenders. [...]
We’ve built lots of credit union websites. And a while back we started noticing something interesting: many of our CU website projects took a slight detour to fix or update some sort of brand [...]
Everywhere you look this month there are signs of the annual Back-to-School ritual. As school begins across the country, teachers are busy setting up classrooms and preparing the resources to help students succeed. And parents [...]
Why is writing effective credit memos so vexing? Given that a credit memorandum is one of the most critical documents in the life of the loan, it would seem like a straightforward process. However, lenders, [...]
Even as people strive to make decisions objectively, they operate emotionally. That’s a reality we in financial services must recognize as we engage with consumers. As we commemorate Life Insurance Awareness Month at CUNA [...]
Few workplace design topics are as divisive as the debate between open offices and cubicles or closed offices. Data suggests that open offices are an overwhelming success, with 89% of the highest performing workplaces having [...]
You are surrounded by ingenuity that you’re not taking advantage of. Probably. Most leaders are. And the reason most leaders are is actually pretty simple. It’s because most leaders spend too much time [...]
No other term is more broadly misinterpreted in our industry than digital transformation, narrowing the lens of growth opportunities within the credit union scope. Mislabeled as home-banking and mobile-app updates, fintech investments, cloud initiatives, AI [...]
