The evolution of branding – and the value associated with it – is rather intriguing. In the early days, a brand was simply a mark to identify one’s property over another’s. Think “cattle brand” and [...]
AUTHOR’S NOTE: I presented a speech on this topic in early December 2019, before Covid-19 was part of our daily news. Now, with the introduction of Covid-19 and everything it introduced into our world ([...]
While not a single one of us has been insulated from the effects of COVID-19, the financial impact has been very different for large segments of the population. 40 million Americans have filed for unemployment [...]
It’s not a secret that credit unions are fiercely devoted to their members. When the coronavirus pandemic spread around the world, credit unions were faced with new challenges that included navigating lobby closures, jammed [...]
I’ve heard it said that to have a voice is to have power, because without it is to be unheard, discounted. Imagine yearning, no, needing to be heard from the void, only to be [...]
Aside from the obvious COVID discussions, crisis communications, and social distancing guidelines, the country is in the midst of the first true mindset shift in our lifetime. Most consumers' current concerns are primarily centered around [...]
When assessing risk mitigation, insurance monitoring is only one part of the equation. Insurance monitoring and collateral protection insurance (CPI) placement are powerful components of a comprehensive risk management solution that opens access to information [...]
Is your credit union struggling to drive real results online via social media? These 5 marketing tips will help drive top-line revenue through your credit union's social media Now more than ever, social media bridges [...]
One of the struggles we’re hearing from our CU leaders, and leaders everywhere, is that this COVID thing is getting old. You’re tired of it. Me too. There seems to be no real [...]
Thank you for tuning in to episode 78 of The CUInsight Experience podcast with your host, Randy Smith, co-founder of CUInsight.com. This episode is brought to you by our friends at PSCU. As the [...]
COVID-19 has fundamentally changed member and employee expectations and will likely prompt transformation in the financial services industry for many years to come. By preparing to adapt to future challenges with strategic planning, your institution [...]
Like me, you’ve probably been hearing the same phrase over and over again these last few weeks - “nothing is going to be the same following COVID”. For many credit union leaders, the notion [...]
Throughout the COVID-19 crisis, we have been inundated with information that is constantly changing and sometimes even contradictory to what we were told previously. The result is a whole lot of confusion, frustration, and overwhelm. [...]
If your credit union has over $100M in assets, your website should be generating millions of dollars. That’s why it’s important for credit unions to invest in their websites, especially during the COVID [...]
Are we at a tipping point for credit unions? Proactive credit unions that have been performing well for a long period of time are starting to reconsider potential mergers and acquisitions for relevance, stability, scale [...]
